News
American Express - 360° communication campaign (Mobile Application - Travel Agencies - Web)
American Express seeks to create a playful and interactive 360° campaign to promote a co-branded international credit card with Air France KLM.
- Basic diagnostics and recommendations
- Mobile & Tablet Application storyboarding, design, development, submission and maintenance
- Follow-up in terms of implementation and reporting
- Performance analytics
Visibility, traffic and transformation for “La Manche”
To increase its visibility, brand and sales volume “Manche Tourisme” requested a follow-up in terms of analytics, consultation, implementation and reporting of its webmarketing campaign.
Our work includes:
- Basic diagnostics and recommendations
- 2009 and 2010 webmarketing and communication campaign designs
- Follow-up in terms of implementation and reporting of all the webmarketing campaigns
- Sweepstakes creation
- Performance analytics
A 360° interactive marketing campaign for “Sergent Major” brand.
Sweepstakes in the colors of the holiday calendar, dedicated emails and mailings, design of the home page and implementation of point-of-sale helps the brand to acquire, qualify and develop consumers along with increasing loyalty and brand awareness.
Personalized and targeted promotion “Groupe Santé & Retraite”.
The main objective is to meet the expectations of the patients while collecting a qualified database. The forms are designed with medical themes and the diagnostics are sent to the patients and to the customer service department of the private hospitals. The messages are personalized by various segmentation criterias (by region, theme, answers, etc.).
The back-office statistics enables them to obtain general statistics of each of the treated medical conditions (Cardiology, pneumology, cancer research, etc.).
“Photocité (Groupe France-Loisir)” launch its new "Picture Book Collection 4" online.
A global campaign is implemented to strengthen the brand awareness and to create sales for its new interactive photo book:
- Sweepstakes creation
- Performance analytics
- Poster campaign on affinity websites
- A dedicated video clip and broadcasts on social networks to create buzz
- Editorial collaboration with influential bloggers
These tools enable us to easily achieve and overtake expected marketing objectives.